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SEO is a set of processes used to increase the visibility of a website on search engine results pages. It involves techniques such as keyword research, content marketing, technical SEO, and link building.
Most businesses need SEO to thrive and compete with competitors. SEO is more cost-effective than pay-per-click advertising and works by aligning your website with search engines and their users.
Keyword research is crucial for finding relevant keywords that your target audience is using in their search queries. It helps in optimizing your content and improving your website’s visibility.
If your website isn’t ranking on Google, it may not be indexed, or there may be technical issues preventing it from being found. It’s essential to solve these issues for better SEO performance.
Organic traffic may drop due to various reasons, including algorithm updates or technical issues on your website. Regularly monitoring and addressing these issues can help maintain your site’s SEO health.
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